What is Low Value Content?
Low Value Content refers to sections of a website that provide little value or engagement for visitors. This issue can stem from several factors, such as outdated information, duplication, irrelevance, or insufficient depth. Here are a few examples:
- Outdated – Posts that no longer serve a purpose, such as details about past events or outdated surveys.
- Copied – Repetitive themes or posts, especially on older websites, can dilute the impact of the content.
- Irrelevant – If your site has changed over time, your current mission may not always align with some of your old content.
- Thin – Posts lacking depth or comprehensiveness. These may be brief articles or unfinished ideas that were never fully developed.
Why does Low Value Content matter?
Low Value Content matters significantly for various aspects of website performance, including SEO, user experience, and time management:
- SEO Impact – Search engines like Google prioritize engaging, high-quality content. Pages that are deemed low-value can negatively affect your site’s overall ranking. If search engines identify a substantial amount of low-value content, they may downgrade the ranking of your entire site, reducing visibility and traffic.
- User Experience – Low-value content frustrates users. When visitors encounter outdated, irrelevant, or thin content, they are more likely to leave your site quickly. This increases bounce rates and reduces the likelihood of return visits, ultimately damaging user trust and engagement.
- Time Management – Maintaining low-value content can be a waste of your time and resources. Regularly updating or managing content that adds little to your site’s overall goals can divert your focus away from more important, high-reward tasks.
How can you use MyContentDash to find Low Value Content?
MyContentDash has several ways to help you find, and improve, Low Value content. Here are a few examples:
Outdated Content
On MyContentDash, under Content Audit, you can filter by content age. There are some automatically generated age buckets, and if you want to get more specific you can do so with Advanced Filtering.
If you use tags and/or categories on your site, it can also be helpful to look through those as well. Words such as “Giveaways” or “Promotions” may indicate that the content is outdated.
Copied Content
Duplicate content is more difficult to find. One way to look is to sort your content by title and look for posts or pages that have similar names.
If you know a specific topic that you have duplicated in the past, then you can use the search bar at the top of the page for key words in that topic.
Irrelevant Content
The search for outdated content can also help you find irrelevant content, but there are some other options as well.
If you use categories or tags, then those can help you find topics that you no longer want to have on your site.
Thin Content
There are a number of ways to look for thin content in MyContentDash.
The first is by word count. Posts and pages with under 250 words may indicate thin content.
Another way to look is by heading count. If a page has no headings, then it may not have much content, or the content may not be organized in a helpful way.
A third option is to look at content without very many images. You can find more information on filtering by image count here.
How can you improve Low Value Content?
Low Value Content is a challenge, but there are several effective solutions to address it.
- Delete Content – In some cases, especially when content is outdated or irrelevant, the best approach is to remove it. Deleting unnecessary content helps streamline your site, making it stronger and more focused on valuable information.
- Update Content – If the content is still relevant but lacking in some way, consider updating or expanding it. By refreshing the content with current information, improving its depth, or adding new perspectives, you can elevate it from low-value to high-value, enhancing your site without needing to create entirely new material.
- Reuse Content – Just because content is labeled as low-value doesn’t mean it has no worth. Identify the best parts of it and incorporate those into other, more valuable areas of your site. This strategy allows you to recycle useful elements and reinforce stronger content while reducing redundancy.
Do you have another way you use MyContentDash to find Low Value Content? Do you have a suggestion of ways we could improve to help you find it? Please reach out and let us know!